Cookies – Donor van Ons

Below you can read more about the cookies used on this website, how Donor van Ons uses them, and which types of cookies we apply. We believe it is important that you understand what happens to your data. Transparency is our priority.

What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They help ensure that a website functions properly and collect information about how the website is used.

Some cookies are necessary for the website to function correctly. Other cookies help us improve the website and the campaign, or allow us to present our message more effectively.

What types of cookies do we use?

1. Functional cookies (necessary)

These cookies ensure that the website works properly. For example:

  • Remembering your cookie preferences

  • Ensuring pages function correctly from a technical perspective

These cookies do not require your consent.

2. Analytical cookies

Analytical cookies allow us to measure how visitors use the website. For example:

  • Which pages are visited

  • How long visitors stay on the site

  • Which links are clicked

This information helps us improve both the website and the campaign. We use analytical tools that anonymise data as much as possible. The information collected is not used to personally identify individual visitors, create individual profiles, or conduct marketing profiling.

3. Marketing and tracking cookies

For the Donor van Ons campaign, we use marketing and tracking cookies. These enable us to:

  • Measure which campaigns or advertisements lead to website visits

  • Improve the effectiveness of our communication

  • Re-engage visitors who have previously shown interest in the campaign

This may take place via social media platforms such as Meta (Facebook/Instagram), TikTok, or video platforms such as YouTube. We only place these cookies if you provide consent through the cookie banner.

Tracking is used solely for the purposes of this campaign. No medical data is collected through these cookies.

Your consent

When you first visit our website, we ask for your consent to place analytical and marketing cookies. You can:

  • Accept all cookies

  • Allow only necessary cookies

  • Make a selection per category

You can change or withdraw your consent at any time via the “Cookie Settings” link at the bottom of the website.

Third parties

For analytical and marketing purposes, we work with external partners such as social media platforms and analytics providers. These parties may place cookies and process data in accordance with their own privacy policies.

This campaign is a collaboration between Stichting Matchis, the Dutch Transplant Foundation (Nederlandse Transplantatie Stichting), and Sanquin. For marketing purposes, data may be shared with these organisations. We recommend consulting their privacy and cookie policies for more information about how they process data.

More information

If you have any questions about our use of cookies, please contact us here.